Branding in Seongsu paints a colorful and emotional love story centered around Na-eon, a renowned television star, who finds herself transferred to the Team Underdog after a heart-wrenching betrayal by her closest friend. Here, she encounters Eun-ho, an inte whose seemingly foolish appearance contrasts sharply with her own.

Every word spoken by Eun-ho leaves Na-eon perplexed, sparking numerous conflicts between them. However, fate intervenes with an unexpected kiss that triggers a profound transformation in their souls. Love and friendship, concepts foreign to Na-eon';;;s professional mindset, begin to manifest and resonate in her heart.

In Seongsu, the backdrop for the emotional highs and lows of Na-eon and Eun-ho, Branding in Seongsu is not merely a love story but also a jouey of self-discovery and awareness of the value of friendship and love. The story';;;s flow highlights every facet of Seongsu, creating a vibrant and meaningful space.

By narrating this fantastical love story, Branding in Seongsu transcends being a mere colorful portrait of Na-eon and Eun-ho';;;s jouey; it becomes a profound depiction of humanity and emotions, raising questions about the true value and meaning of success and happiness.